*
Irony
We don't take ourselves too seriously.
we-go
Art Direction, Graphic Design, Motion Design
2019
we-go
Challenge
2Bold attitude" is the claim of we-go new identity.
For the re-launch of the agency on social media and digital assets, we push ourselves to the limit, reflecting on what “Bold attitude” really means.
After long interviews with every team member, we defined three main pillars: inspiration, irony, and design.
We decided to open a new IG profile basing the first lines only on the three colors of the agency: red, white and black.
Be inspired and inspire, that was the main goal to attract the audience.
The new social strategy is based on a specific winning recipe
20%
Irony
We don't take ourselves too seriously.
30%
Inspiration
What wakes up every morning is not just caffeine.
*
Inspiration
What wakes up every morning is not just caffeine.
50%
Design
Putting food on the table is an hard job.
*
Design
Putting food on the table is an hard job.
A solid color and typography palette was mixed and combined with an iconograpic experience, thanks to a daily process of research.
We playied with motion design and simple 3d animations in order to be more eye-catching and funny.
Loyalize with the audience means also involving them in some special celebrations.
For Christmas 2019 we decided to send our clients a special postcard instead of the traditional Christmas wishes mail.
Of course, irony and fun are the main components.
