SCARPA is a renowned Italian firm, a leader in producing sustainable footwear, designed to reach any height. At SCARPA headquarters took place the annual International Sales Meeting. On this occasion, SCARPA presented the new collection in Spring/Summer 2023. We were commissioned to produce all the visual identity, motion design, and presentations for that specific day, and I was in charge of the animation department.
Trail running, climbing, mountain and urban outdoor are the disciplines involved, with a huge spot on sustainability.
I wanted to design a modern look for the event, expressiong dynamic and contemporary attitude.
The objective for the future is that of keeping on captivating the market with new product lines and the best quality ever.
The collection just presented is another step towards new goals.
A mixture of motion, images, and typography was specifically designed to keep in audience’s mind simple but strong concepts.
We want to design a system focused on both product and inspiration.
We, Scarpa, always ahead express the brand’s desire to go beyond its limits.
Always performing, always caring, always inspiring are the main keypoints highlighted in all videos, as expression of the brand’s desire to be part of a great community.
We focused our attention on some CGI natural elements, designed as symbols of each discipline.
Rock and ice were fully procedural as they wanted to be as accurate as possibile.