HUGO Clip-on new collection uses typographic videos that support the launch campaign of the new collection starring Liam Payne, global ambassador of the brand.
Typography and CGI:
a combination brought back to excellence.
"The choice is yours" communicates the fresh and smart dynamism of the technology that characterizes them: a gesture and the magnetic clip reveal a whole other eyewear, with the shift in shape and color of the lenses.
The project included some custom CGI shoots of the glasses, combined with filming and animation study.
To top it all off, the digital pack with social friendly versions and the design of brochures and display support for retail
The video output wants to communicate, without frills, the practicality and novelty of the models in the new collection, with an important combination of typography and photography.
The expression of a solid, energetic and provocative union, just like HUGO