Index
GENESIS
Art Direction, CGI, Motion Design
2022
Personal project
Challenge

What is the difference between material and immaterial shape? Can we shape emotions? Genesis is an investigation of our perception of the universe, filtered through technology.

The planets of the solar system are the main key to awake senses, with the aim to shape physical emotions into the digital world.

The project shows some digitally-crafted planets surface mixing original sounds taken from archives with fake noises.

Sight and sound try to evoke the supreme body of beauty, with the aim to immerse in a natural environment.

I designed a custom brand identity, made of 4 different fonts, each for a specific planet, combined into the versatile and changing monogram “Genesis”, that represents the constant evolution of the project.

The art was first presented at Magnetico, a festival of innovation and technology that took place in Reggio Emilia in May 2022.

The project is part of my ongoing research about the role of physical nature in a digital environment.

Genesis will be showcased at DEMO Festival on 6th October in Amsterdam. Font courtesy of typelab.fr (only for personal use)

Xquisite Force
Collaborative Performance
VIEW CASE
Covid Room
Uncertain Pandemic Times
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Risport
Performing Soul
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HUGO Boss
Clip On
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we-go
Digital Identity
VIEW CASE
HUGO Boss
Clip On
VIEW CASE